Quick answer: Add documents, FAQs and PDFs to fill gaps your website doesn't cover. Keep each document focused, up to date and consistent with your website.
Why add more than your website?
Websites are written for browsing, not for answering every question. Internal FAQs, policy documents and product sheets often contain the precise answers customers need.
What to add
- FAQ lists in clear question-and-answer format
- Policy documents (returns, shipping, warranty)
- Product or service PDFs
- Onboarding or how-to guides
Best practices
- One topic per document where possible.
- Remove outdated versions so they don't conflict.
- Use the same terminology as your website.
- Re-test common questions after every update.