Quick answer: Write one topic per section, lead with the answer, use clear headings and keep facts like prices and policies in one place. The same habits help AI chatbots, AI search engines and human readers.
Lead with the answer
Start each section with a one- or two-sentence direct answer, then expand. Retrieval systems often pull individual passages, so each passage should make sense on its own.
One topic per section
Mixing shipping, returns and warranty in one paragraph makes it harder to retrieve the right passage. Use separate headings.
Use descriptive headings
"How long does delivery take?" beats "Logistics". Question-style headings match how people ask.
Keep facts consistent
If your price appears on five pages, make sure it's the same everywhere, or AI will find conflicting answers.
Add an FAQ for edge cases
Short Q&A pairs are ideal training material. Add them for anything customers ask that your main pages don't cover.